That We Used To Take BookVIP.com From $0 to $150 Million In Sales

WE LEARNED FACEBOOK MARKETING THE HARD WAY THROUGH TRIAL AND ERROR, TENS OF THOUSANDS OF TESTS AND MILLIONS OF DOLLARS IN AD SPEND.

We’ve made the mistakes so you don’t have to. Never in history has there been a bigger opportunity for small businesses to be extremely successful than there is right now with Facebook advertising.

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CRUSH SALES. CRUSH RIVALS.

Our 7-point system is bullet proof and designed to get you results FAST! Get measureable ROI from a company that has spent the last decade turning startups like BookVIP.com into giants in their industry.

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CONTENTS

1. FACEBOOK TRACKING PIXEL

2. WRITE 12 HEADLINES

3. EMBRACE VIDEO ADVERTISING

4. CUSTOM AUDIENCES & LOOKALIKES

5. RETARGETING

6. SPLIT TESTING (A/B TESTING) - ASSUME NOTHING; TEST EVERYTHING

7. SOCIAL PROOF

EMBRACE THESE GUIDELINES & WATCH YOUR SALES EXPLODE!

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TIP #1

1. Facebook Tracking Pixel

This is the most important first step if you are serious about Facebook marketing.

Without the Facebook pixel installed, you are simply advertising blind and will have not have access to the wealth of information the pixel can provide.

Installing the pixel, combined with the other tips provided below will give Facebook several powers.

These powers incude the ability to analyze all of the purchase and buying signals from your advertising and match them up with millions of other potential customers who they believe are most likely to buy from you.

This is incredibly huge and you’ll be surprised how many people never even take advantage of this.

See the diagram on the next page to see the stunning conversion capabilities provided by the Facebook Tracking Pixel.

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FACEBOOK TRACKING PIXEL
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TIP #2
Write 12 Headlines

You’re probably thinking: Why on earth would I need 12 different ad headlines? You’re right; you don’t!

Write down 10+ potential ad headlines and pick the best two or three. Next, A/B test them to find which one delivers the highest click-through rates at the lowest cost-per-click.

80% of Readers Never Make it Past the Headline, Say Copyblogger

It’s critical that you secure your audience’s attention already in the headline.

Here’s another interesting number to consider: A study showed that 70% of people actually never read more than the headline of a Facebook share before commenting and sharing.

  • Keep it short and clear
  • Use numbers
  • Emphasize your product’s benefits
  • Include a call-to-action
  • Ask a question
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TIP #3
Embrace Video Advertising

THE VIDEO AGE HAS ARRIVED...

Video posts are dominating social media, with Facebook emerging as YouTube’s largest contender for video uploads. If you haven’t started marketing with video on Facebook, now’s the time to begin. Still not convinced? Read On!

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WE INCREASED BOOKVIP SALES BY 350% USING VIDEO.

85% of people

who view a product video are more likely to buy than people who don’t view videos, said Internet Retailer. That’s a huge boost that some small businesses are already capitalizing on and it’s time for you to learn how you can do it too.

BookVIP are now the largest video advertiser on Facebook for the travel industry.

We’re also seeing huge reach in industries across the board. You don’t need to be a professional videographer to capitalize on this either - all you need is a smart phone and some good lighting.

So why should businesses be producing video?

It’s simple. Video is one of the most persuasive ways of reaching your customer base.

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Custom audiences can be created in a variety of different ways and are part of the secret sauce needed for a very successful Facebook marketing program.

You can create custom audiences of people who visited your website, who visited specific pages on your website, you added products to cart, who watched your videos and more. You can also create custom audiences of your past customers to use in retargeting (see next tip for more on retargeting).

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Reach people who already know you

Too many businesses, when they’re just getting started on Facebook, start trying to find audiences based on interest. That’s not a bad thing to do, but it completely neglects the most important group of all: the people who already know your business and your services.

That’s why a feature like Custom Audiences is so important, because it lets you use your existing databases, like email lists, to find your existing customers on Facebook.

These are the people who have already bought from you, so they would be the people who most likely want to hear from you. Custom Audiences is also the foundation for Lookalike Audiences, which lets you find more people like your existing fans and customers.

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DATA
Make it Work For You!

It’s really important to make separate lists from your data before you create your Custom Audiences.

And be as specific as possible when naming your lists, as well as noting when it’s being uploaded

An example of this would be having one list for your newsletter subscribers and another list of people who have actually bought your product. This will allow you to send different messages to each audience.

And be as specific as possible when naming your lists, as well as noting when it’s being uploaded. This will come handy in later when you’re targeting ads to these audiences.

If you don’t yet have an email list, make sure you’re making an effort to build one that’s well segmented from the outset.

This is going to impact your efforts not only on Facebook, but your email marketing later.

Using a third party service to gather email addresses will allow you to legally and easily build segmented lists right from the start.

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Deliver relevant messages to an interested audience

One of the ways I use Custom Audiences is to build out my audience on Facebook.
To do this I first create a Custom Audience from my list of email subscribers. I then build a Facebook ad that says, ‘You’re on my email list, so why don’t you keep in touch with me on Facebook?’

I then target that ad to my email subscribers who are on Facebook. This resonates really well, and always gets me great results.

A company that sells a product could do something similar. For example, if they had a list of everyone who bought Widget 1.0 they could build a Custom Audience out of that list.

Then, when widget 2.0 comes out, they could deliver ads crafted specifically for people who bought the first product.

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LOOKALIKE
AUDIENCES

A Facebook lookalike audience is a type of custom audience that allows you to create super specific targeting for your ads.

This is another incredibly important component that will put your Facebook marketing into over drive and allow you to scale to levels you never thought possible.

As BookVIP.com started to become successful with Facebook ads, we used lookalike audiences to take their daily advertising budget from around $500 per day to over $85,000 per day!

Wow! Look what you can do....

You can now take custom audiences of past customers , past website visitors and much more and then allow Facebook to create lookalike audiences based off of that data. The Facebook ad platform has continued to become smarter and smarter...

...It is incredible how accurately Facebook can generate mass audiences of highly targeted potential clients.

By analyzing the profiles of your customers, Facebook will generate audiences of millions of people that can convert at 10X or more than normal broader audiences.

If you are not using Lookalike audiences, you have very little chance to scale your business.

To see for yourself what the power of lookalike audiences combined with the other tips in this report can do for your business, just look at the image below.

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In less than 3 years, we took BookVIP.com from zero to over 3.5 million Facebook likes and totally crushed every other company in the most competitive industry online.

As you can see, these companies had all had up to a 20 year head start and much larger marketing budgets but they were no match for monster Facebook marketing program we unleashed.

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TIP #5
The Power of Retargeting

STAY IN FRONT OF YOUR USERS

Website visitor retargeting is an incredibly important component and without it, you have little chance of success with Facebook ads. The Facebook ad platform is much different than Google where prospects are actively searching for products or services.

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Retargeting works while you sleep

Your Facebook ads are reaching people throughout the day when they are at work, having dinner, driving, etc. and they do not always have the time to focus on your offer (even if they are very interested).

Your Facebook ads are reaching people throughout the day when they are at work, having dinner, driving, etc. and they do not always have the time to focus on your offer (even if they are very interested).

Consider this: Retargeted customers are three times more likely to click on your ad than new customers, which means a better return on your ad expenditures and more relevant ads for users.

One of the best places to retarget customers right now is Facebook. As the most popular social media channel, it’s often where online shoppers end up after interacting with your business. Retargeting on Facebook allows you to put your products back in front of these consumers and leads them back to the path to purchase.

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5 Steps to Kickstart Retargeting

1. Bring Back Lost Customers

Did you know that shopping cart abandonment rate is at a whopping 69.23%.

Key Insight

Consumers abandon their carts for all sorts of different reasons, but occasionally it is simply a matter of being too distracted to complete the purchase.

With Facebook retargeting ads, you don’t have to let these warm prospects go to waste

Using Facebook’s Custom Audiences, you can segment customers based on their abandoned shopping carts and create an ad that shows the products they left behind.

But what kind of ad?

It’s simple. Video is one of the most persuasive ways of reaching your customer base.

You can see an example of this on the next page.

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You may not even need a discount to get a customer to convert. Simply putting your products back in front of consumers can be their helpful reminder to complete a purchase.

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2. Cross-Sell & Upsell Your Existing Customers

Retargeting ads are known for giving online merchants a second chance to convert lost customers.

However, Facebook retargeting ads aren’t limited to those who don’t complete their purchase.

You can create a Custom Audience of existing customers by the products they have previously purchased from your online store. Use this opportunity to upsell and cross-sell other products to them

When cross-selling and upselling techniques are used properly, they can increase your revenue and even provide a better user experience to your customers.

With sophisticated retargeting ads, you can cross-sell and upsell products that they will peak their interest.

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3. Think About The Customer Journey

Some people use incognito browsers to limit companies’ ability to track them.

One of the biggest benefits of Facebook retargeting ads is that they don’t rely on cookies to target consumers.

Custom Audiences allows marketers to identify consumers with Facebook IDs who have viewed specific products and create a Cus

To take full advantage of this, it’s important that you map out the customer journey. By doing so, you can achieve a better understanding of a consumer’s path to purchase and create ads that move them through the sale’s funnel.

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4. Automate When Possible

Automation makes things much easier. With the right automated marketing platform, you can easily keep

Automated marketing platforms can also help you launch your retargeting campaigns with AdRoll, making it easy to build dynamic ads based on data available within the Springbot dashboard.

Using automation, you can also track your retargeting efforts and improve its performance as you go.

Another added benefit of marketing automation is that it helps keep your customer data updated.

Using outdated customer data will hurt your Facebook retargeting campaign by potentially placing irrelevant ads in front of audiences.

A word to the wise for marketers— Custom Audiences can only be made with customer data that you were given with consent. This means no data scraping from public websites and using it to build Custom Audiences on Facebook!

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3. Think About The Customer Journey

5. Test Everything!

Of course, the key to any effective retargeting strategy is testing your ads and adjusting your strategy based on the results.

When it comes to your Facebook retargeting ads, don’t forget to run A/B tests on the size of your ads, your value propositions, and the type of content that you plan to show users.

It’s also a good idea to test your leads.

If you have shown your ad repeatedly to specific consumers with no luck, get rid of these poor performing leads and focus on warmer prospects. That way, you can stop wasting time and money on users that won’t convert.

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TIP 6. Split Testing ( A/B Testing ) – Assume nothing, test everything

Part of your Facebook marketing strategy should include continuing to test everything from the headline, image, copy, video, etc. You should be testing at least 2 different ads at all times. Once you have enough data to confidently declare a winner, you pause the loser and create a new test.

This is how you continue to improve and make sure your competition has little to no chance of catching you.

Stay Calm

If you’re new to A/B testing, we have put together some best practices which will really help you.

Follow these key guidelines below to succeed at A/B Split Testing.

1: Wait at least 24 hours after publishing before evaluating your split test results

2: Don’t test too many different variations at once as you won’t get statistically significant results

3: Collect at least 500 clicks to your ads and reach at least 10 000 impressions before drawing any conclusions.

No worries, you’ll never run out of split testing ideas. Here’s a list of factors that contribute to the CPC and CTR of Facebook ads.

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TIP #7
SOCIAL PROOF

Win their hearts, minds & loyalty.

They like to know that they are not the only one purchasing from you and when you can show them that is not the case, it comforts people and pushes them over the edge to purchase from you. If you really want to take this to the next level, you need to be generating customer video reviews from your customers.

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Don’t Fake It

With all of the fake text reviews floating around sites from amazon.com and more, people are becoming more and more skeptical when they read text reviews.
Because of the super low cost of the promotional vacation packages on BookVIP.com, their biggest obstacle was convincing people that their deals were real. We decided to combat that by creating the biggest customer video testimonial program on the internet.

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BookVIP’s Journey to 12k Video Testimonials

Positive Results

These video reviews helped increase sales by 350% for BookVIP over a three-year period. Following the same apporach, your business or brand can achieve the same results.

We launched the program 3 years ago and BookVIP.com now has over 12,000 customer testimonial videos….. more than all other travel websites in the world combined!

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We even went a step farther and started getting the actual resort managers to film a short testimonial video about BookVIP.com. The result is sales skyrocketed because the thousands of customer video reviews left no doubt that BookVIP.com was real!

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